The gap between Tata Motors and market leader Maruti Suzuki is shrinking each month – Tata Motors has registered a surge of 74% in its sales in the month of April 2022, while Maruti Suzuki reported a nearly 6% decline in the same period.
Tata Motors, one of the leading carmakers in the country today unveiled a new concept electric car, named Avinya which will be launched globally. Avinya stands for innovation in the ancient Indian language Sanskrit. The car will enter production in 2025, so you will have to wait for a few years for the car to hit the roads.
Tata Motors has already unveiled electric cars in the country, such as the Nexon EV and the Tigor EV. The company has revealed that it has sold over 25,000 electric cars in the country, helping in reducing over 17,000 metric tonnes of carbon emissions.
The domestic auto major Tata Motors has planned to up its production of electric vehicles to an optimistic count of over 80,000 units in the ongoing financial year, far ahead of what it had produced in the last.
Also, on Friday, the domestic carmaker unveiled its ‘Avinya’ concept for its electric vehicle journey houses new age technology, software and artificial intelligence that work in the background to deliver wellness and tranquility during transit in its EV business, stated ET.
Tata Motors had announced a price hike of its passenger vehicles in April 2022 by around 1.1%, claiming that the increase in prices is due to rising input costs. TaMo Plans to Build More than 80K Electric Vehicles in FY23
In an optimistic target set by the Indian auto major Tata Motors, it has plans to build over 80,000 units of electric vehicles in the ongoing financial year. Last year it built and sold a total of 19,000 units.
The automaker has declined to make any comments related to this development but at the same time, informed that demand for electric vehicles was outpacing the supply.
In India, Tata Motors electric vehicles contribute to 90% of the country’s electric vehicles’ sales. EVs, on the other hand, make up 1% of the total vehicle sales in India, of about 3 million vehicles.
Last year, the Mumbai-based automaker had announced its plans of launching ten electric vehicle models in the country by March 2026 and made an investment of $2 billion on the same, namely, new vehicle architecture, related technology and infrastructure.
Tata Motors’ ‘Avinya’ Concept for EVs
Avinya is a Sanskrit word which means innovation and was launched by TaMo’s Passenger Electric Mobility segment or TPEM, and it is based upon the pure electric vehicle, GEN 3 architecture.
“Green Mobility is at the nucleus of TPEM, and the Avinya concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also lead this movement,” said the Chairman of Tata Sons and Tata Motors, N Chandrasekaran.